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What are Razzles?

Razzles are a unique candy experience, starting as a fruity, flavorful chew and then magically transforming into gum. This nostalgic treat dances on the taste buds, offering a playful switch from sweet to chewy. With each bite, Razzles invite you to savor the moment of change. Curious about their history and how they shift shape? Let's unwrap this candy's story together.
Mary McMahon
Mary McMahon
Mary McMahon
Mary McMahon

Razzles® are candies which turn into gum when they are chewed in the mouth. This candy is sometimes thought of as an old-fashioned candy, especially among people who grew up when Razzles® were popular, but it continues to be produced and enjoyed today. Many candy stores and markets carry Razzles®, and in areas where they are hard to find, they can be ordered through Internet retailers which specialize in candy sales.

The first Razzles® were introduced in 1966, and they came in only one flavor: raspberry. The candy was named for a planned Razzleberry flavor, which never took off, and over time, other flavors were introduced, including a mixed tropical pack. In all cases, Razzles® are disc-shaped pellets of candy, and they are textured to vaguely resemble raspberries.

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Woman posing

In 1986, the Razzles® branding was acquired by Concord Confections, a newly incorporated candy company, and Concord Confections itself was added to the Tootsie Roll empire in 2004. Tootsie Roll produces two forms of Razzles®, a package of traditional flavors and the tropical assortment pack. An attempt has also been made to produce Sour Razzles®, although these did not do terribly well when they were first marketed.

When Razzles® were introduced, so was the slogan “First it's candy...then it's GUM!” This slogan endures to this day on the packaging. Many first-timers find the transition from candy to gum very intriguing and a bit disconcerting, as it feels a bit odd to put a solid candy into your mouth and have it turn into a gum.

Because Razzles® are designed to be used as a gum, they can be a good choice of candy for people who are trying to cut down on their candy intake. Like other candies, Razzles® are not exactly healthy, and they are high in sugar, but because it takes a long time to eat a single Razzle® and people can choose to spit the candy out after chewing it, people can get their candy fix without ingesting quite as much sugar.

Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a DelightedCooking researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Learn more...
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a DelightedCooking researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Learn more...

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Discussion Comments


Since I have a sweet tooth, I normally know what is down the candy aisles of most chain super markets. I am pretty sure Razzles are still sold at most of the chain super markets, at least in the candy aisles I have been down as of late.

I really don’t buy Razzles too often, because I am not too fond of their flavors, I have only had the tropical ones though, maybe the raspberry and/or the sour ones would be a better choice for me though. I always thought it was strange and cool to have candy that turned into gum, but I was disappointed with the flavor. I also have never been the hugest fan of gum. I mean I like it, but most gum's lose flavor fast and do not really curb my appetite. Maybe that is because I have a high metabolism though. This article makes me want to give the other flavors of Razzles a try though.


I never got the draw of sour candy. When I was a kid, someone gave me a sour Razzle, and I thought it was the tropical kind. I got a very unpleasant surprise when I put it in my mouth!

Lots of my friends loved sour Razzles. To me, anything that makes your face draw up in a pucker cannot be good to eat. I made what my friends call “tomato face” when I ate the sour Razzle, which is the expression the citric acid of tomatoes brings to my face when I bite into them.


I want some Razzles right now! Just imagining their raspberry texture on my tongue and the prize of gum in the center is making me salivate.

I work at a gift shop that specializes in hard to find candy, and we sell both raspberry and tropical Razzles. The tropical ones are wonderful when I need a change from the ordinary, but I usually end up going back to the original.

I once lost ten pounds while controlling my cravings with Razzles. I would keep a box behind the counter, and instead of ordering fries or a pizza, I just popped a Razzle in my mouth. It satisfied me and kept my mind off of fattier things.


@letshearit-- I loved the sour ones when I was a kid!

I also found some Razzles at a store and bought a couple to remember my childhood days. But you know, they didn't taste as good as I remembered them to be.

I don't know if they changed the recipe they use or if my tastes have changed, but I didn't enjoy it as much as I expected. I kind of wish I hadn't bought them so I could remember them the way I did from childhood- tasty, sweet and fun!


Razzles were my favorite treat when I was a kid. I loved how much fun they were to eat and I am pretty sure the orange ones were the best. My grandparents always used to bribe me with Razzles when they wanted me to be good because they knew how much I loved them.

Nowadays, Razzles are a bit of a retro candy and I order them online from a store that specializes in selling candy from different decades. I think this is an amazing way to revisit your childhood. The next party I throw is definitely going to feature candy from the last thirty to forty years, so all of my friends are covered.


Wow, I haven't seen Razzles in store in a long time. I used to buy bulk candy and I would get some Razzles in a big bag because I liked how long they lasted. It also saved me having to buy gum separately.

I have never tried the tropical Razzles and am now really curious as to what it tastes like. I remember how delicious the raspberry flavor was and that it really kept its flavor, even in gum form.

I think I may have to take a trip to the grocery store and see if they have nay Razzles in stock. If not, its off to the online candy store to order some.


I remember Razzles had a contest offering a Stingray style Schwinn bicycle to anyone who had the best story about why they liked Razzles.

I'm wondering if anyone ever won that bike?

I sent in countless entries about Razzles being my favorite candy/gum. In all honesty, it clearly wasn't my favorite candy/gum. I just wanted the bike. The flavor ran out within a few minutes. I'm just curious about the winner.

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