We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is Postum?

By Sonal Panse
Updated May 16, 2024
Our promise to you
DelightedCooking is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At DelightedCooking, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Postum is a beverage made from roasted grains and molasses that is drunk as a caffeine free and healthier alternative to coffee and tea. It was manufactured commercially from 1895 to 2007, first by the Postum Cereal Company and then by Krafts Food Company. Despite its niche popularity, particularly with the Mormons and health aficionados who eschew caffeinated drinks, it was discontinued due to a drop in overall national sales.

Postum history goes back to 1895 when an American named C.W. Post created the coffee substitute, inspired by a caramel coffee recipe made by Harvey Kellogg; Kellogg happened to be experimenting in the kitchen of the Battle Creek Sanitarium, which was run by the Seventh Day Adventists in Michigan, and Post was a patient there then. Post sold the new product as Postum Food Coffee, and formed the Postum Cereal Company to manufacture and sell it.

The beverage became very popular as a coffee substitute during the Second World War when real coffee was strictly rationed or unavailable. It also really caught on with people who for health or religious reasons preferred not to consume drinks that contained caffeine. The Mormons became so enamored with the decaf drink, some of them even started referring to their coffee tables as Postum tables.

Drinking this coffee substitute was endorsed as a healthier option with none of the side effects associated with coffee. This was often stressed in the beverage advertisements that featured a character called Mister Coffee Nerves. According to the advertisements, all coffee drinkers were susceptible to being attacked by Mister Coffee Nerves; Postum, by virtue of having no caffeine, was the only drink that could save you.

Since the commercial discontinuation of the beverage, diehard fans have had to make do with various Postum substitutes. Many home made recipes for the beverage have also become available online. The principle ingredients used are ground wheat, ground corn and molasses.

To make the beverage at home, combine the above mentioned ingredients and mix them well. Place the mix in a shallow pan and bake until the mix turns dark brown. It will be necessary to stir the mix every fifteen minutes while it is baking to avoid burning it. After the mix has changed color, it should be allowed to cool down properly and then stored in clean, dry containers with sealed caps. The decaf drink can then be brewed in the same way as coffee is.

DelightedCooking is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Related Articles

Discussion Comments
By anon1002821 — On Feb 24, 2020

I'm still able to buy Postum at my local grocery stores. You can still buy three varieties from the official website. And you can buy it individually or in cases from Amazon.

DelightedCooking, in your inbox

Our latest articles, guides, and more, delivered daily.

DelightedCooking, in your inbox

Our latest articles, guides, and more, delivered daily.